The Morality?Agency?Communion (MAC) model of respect and liking

Traits can primarily facilitate one's own goals (agentic) or those of others (communal) with the former linked respect and latter liking. However, communal traits vary in morality, which has been associated respect. Four studies tested impact varying agency (competence assertiveness) communion (warmth) on ratings Studies 1 2 used vignettes targeting integrity (communion-moral), competency (agency-competence) friendliness (communion-warmth), while 3 4 considered a broader range pre-rated (Studies 4). Communal limited moral component were more liking than stronger at least as, sometimes more, strongly Moral most respected trait type similarly liked as warmth traits. Morality influences whether influence and/or This article is protected by copyright. All rights reserved